Details of Book :Behaviour of Consumer Towards Durable Products
TITLE :Behaviour of Consumer Towards Durable Products
AUTHOR : Dr. Sunil Kumar Pradhan
ISBN : 9789381176771
SUBJECT : Commerce
LANGUAGE :
YEAR : 2013
PRICE : Rs 850
About Book:"""Behaviour of consumer towards durable products studies how people buy durable goods, what they buy, when they buy, why they buy and where do they prefer to buy. Buying Behaviour is the decision process and acts of people involved in buying and using products. The study provides useful insights to marketers and manufacturers in developing strategies for product development, pricing, positioning, promoting, distributing and creating brand loyalty among consumers. Consumer centric marketing style is predominant in the durables, which in turn revolves round the consumer purchase attitude. The study develops a better understanding by applying and summarizing various models of consumer behaviour such as Nicosia model, Howard Sheth model, Engel-Blackwell-Kollat model. Televisions were selected for the study. The study mainly analyses T.V. sets owned by the respondents, factors influenced to purchase T.V. sets, role of various factors in purchase decisions, brand selection, store selection, influence of family members etc. Based on the rich findings, the future strategies in buyer behaviour can be redesigned to match with current consumer tastes"
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